Expert of the Week   for  23 - 29 Nov 2015

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Humberto Jaime

Communicatios and Information Manager

United Nations Office for Disaster Risk Reduction – Regional Office for the Americas (UNISDR AM) Expertise:  Communication and Information, external relations, marketing, administration, business planning, journalism and disaster risk reduction.

22 years of experience, 12 of them at the international level, working with the private sector, civil society organizations, academia, and the UN system as a communications and marketing specialist in the following areas: - High-level advisory, public relations, media coordination and production, capacity building and knowledge management - High-profile communications, advocacy and marketing strategies, media relations and public/media event organization - Programme management, liaison with partners and stakeholders, negotiation and business development

How to convert mass media into partners of resilience.

Read more on the context

QQuestion by Ms ABDERRAHMANE NOUI

Dear Mr Humberto Jaime
I think that social networks (Facebook, Twitter ...) can play an important rôle as thé média in thé résilience of thé people against major risks?
Cordially
NOUI Abderrahmane

Ms ABDERRAHMANE NOUI Researcher | Biskra University
Algeria

APosted on 25 Nov 2015

Dear NOUI Abderrahmane:

 in my opinion, two challenges regardingtheir functionality.

The main is that they are notavailable to all the population and even where there is an internet connection,not all the people can manage them.

The second is that in many countries, the telecommunicationinfrastructure can be interrupted during and/or after the impact of a naturalhazard and in these cases they are useless.

In my experience, social media could be used to sensitizethe population about the risks they face, but we have to remind that there’s a person behindeach screen (of a computer or a telephone); therefore, what we have to establish is adialog with audiences featuring stories that approach to their needs andcontext.

Best regards.

Humberto Jaime.

THIS SESSION CONCLUDED ON

29
November
2015