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Planning disaster risk communication to support early warning and early action

Disaster Risk Communication Hub
Simple guidance and practical tips for practitioners

The risk communication hub aims to support practitioners - from any sector - who are planning public risk communication strategies with the general public. The guidance will help maximise investments in risk communication by:

  • Designing communication that reflects behavioural science and informed decision-making among populations.
  • Collaborating with practitioners across disciplines to prepare effective public communication strategies and content.
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Why disaster risk communication?
Media and communication can not only disseminate early warnings, but also prompt informed dialogue and shift how people think, feel and act in response.
The process
BBC Media Action recommends a basic process to guide disaster risk communication, with four phases and related activities that circulate in a continuing loop.
The principles
Three cross-cutting principles apply across this process: collaboration with actors from different sectors, creativity to overcome challenges, and learning for consistent advancement.
What if disaster communication started before the disaster?
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1. Understand
Take time to assess the people, problems and context related to your topic – including the local media and communication context.
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2. Plan
Consider exactly what you aim to achieve with your communication, how it will happen, and why you think it will work.
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3. Do
Communicate in ways that reach and resonate with diverse audiences and support your specific aims.
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4. Improve
Learn from what worked and what did not, over the short-term and longer-term.
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GAR2022: Our world at risk
This report explores how governance systems can evolve to better address the systemic risks of the future. It offers valuable recommendations for designing systems that consider how human minds make decisions about risk.
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Case study
Location: Cambodia
This project aimed among others to increase understanding about the importance of flood early warning systems and provide detailed information about how to construct one for their own communities.
  • BBC Media Action
Case study
Location: Bangladesh
This project aimed to increase understanding amongst community volunteers of what the three-flag system meant, and how to communicate these warnings effectively to residents of Cox's Bazar, including Rohingya refugees.
  • BBC Media Action
Case study
Location: Bangladesh
The aim of this project was to increase understanding amongst at-risk populations of what the three-flag system meant, what actions to take in response, and to motivate people to be prepared to act when required.
  • BBC Media Action
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Villagers on Tanna Island, Vanuatu, perform traditional ceremonies in the shadow of Mt Yasur, an active volcano.
Maëlle Calandra
Maëlle Calandra, a disaster anthropologist and a research fellow was interviewed by PreventionWeb to find out how disasters on the island of Tongoa and the socio-cultural realities of its people interact in such a hazard-prone area.
Telephone booth in a flooded street during the October 2010 flooding of Nakhon Ratchasima in Thailand.
Shivangi Chavdaa
Too often, early warning systems are built as technical tools, not community systems. They are driven by data, forecasts, and algorithms - but they fail to ask: will people understand and act on this?
Women planting mangrove trees in Sathkhira, Bangladesh on January 6, 2021.
Md. Mahbub Ul Hassan Sharan
A recent study shows 89% of people are aware of climate change, yet over 80% still take no action. Why does awareness fail to become resilience?
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Risk communication
Resources to help communications professionals develop effective strategies and craft compelling content about disaster risk.
Letters of scrable
The DRR Glossary
Get to know the key terms of disaster risk reduction and hazards that might cause disasters.
UNDRR
About PreventionWeb
PreventionWeb is the global knowledge sharing platform for disaster risk reduction (DRR) and resilience.

Hazards do not have to turn into disasters.

To break the vicious cycle of "Disaster, respond, recover, repeat.", we need a better understanding of disaster risk, in all its dimensions.