Disaster Risk Communication hub: Plan

Plan

Consider exactly what you aim to achieve with your communication, how it will happen, and why you think it will work.

Top tips:

Set a goal that defines the change you want to achieve
Set objectives that help reach your goal, defining how that change will happen, based on evidence-based insights
Make your goal and objectives SMART: specific, measurable, achievable, relevant, and time-bound
Identify audience(s) through demographics, psychographics, knowledge, experience, mental models, influence, and more.
Prepare 'talking points' (or messages) that encourage sharing knowledge, informed discussion, debate, and decision-making.

How to set SMART Goals for risk communication.

How to identify and reach key risk communication audiences

A comprehensive guide to leveraging digital, traditional, and community channels for disaster risk reduction.

Talking points: What you will communicate about