India: Using Facebook as a medium, Caritas engages 120,000 for disaster preparedness.

In the week leading up to the National Day for Disaster Risk Reduction, which was observed on 29 October, Caritas India observed Awareness Week on Disaster Preparedness and Reduction, reports Cause Because.

The organisation, reached out to over 95,000 people on Facebook to remind them of five simple points that they must remember in case of a disaster of any kind. ‘Our team realised that the medium that people were using for sharing updates about disaster could be used to make them aware about how to actually prepare and how a few small measures could help in reducing risks,' said Debangshu Ganguly, Caritas India.

Caritas also partnered CauseBecause to take this message to development-sector organisations as well as corporate social responsibility (CSR) arms of corporate groups through focused mailing campaigns.