How Windsor-Essex communicates heat-health risks to the public

As part of HARS development, Windsor-Essex, Ontario, emphasized development and implementation of its communication campaign. Early in the process, marketing experts were consulted to examine heat-health communication activities in the city and in other communities with existing HARS. This information gathered helped identify heat-health communication goals and outreach strategies. It was also used to develop a STAY COOL Windsor-Essex logo that brands the city’s communication activities