Haymarket Media Group
By Alison Kanski
FEMA has partnered with Ogilvy and Brightline Interactive to create a VR experience to drench local officials in a flood situation.
The program puts the viewer in three flood situations: a flooded home, a washed-out road, or a rescue from the roof of a flooded building. The program plays through these scenarios, showing what happens to an unprepared community when a flood hits.
It then replays the three scenarios, showing the user how flood-mitigation steps could have prevented each situation. The program’s goal is to urge local officials to take steps to get prepared, like installing proper drainage systems or porous pavements in areas with a flood risk.