Advantages of visualising the 2050 climate change impacts on cities
Despite efforts to report on the risks of climate change, a communication gap persists. This gap between the scientific and public understanding of climate change is called the “Consensus Gap” and is attributed to a failure in climate change communications.
As history has shown repeatedly, data and facts alone cannot inspire behaviour change, and understanding science does not necessarily mean accepting climate change.
So the question is, what can make people change their behaviour to address climate change?
A growing body of research shows that visualisation or creating a mental image of the problem can effectively motivate behaviour change.
Climate change news bombards us almost every day – extreme climate events worldwide, leaders talking about how to tackle the problem, vulnerable countries asking for assistance to cope with climate change effects, and humanitarian and environmental groups demanding changes.
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