Communicating heat risk: A guide to inclusive, effective, and coordinated public information campaigns

This report collects insights and guidance for communicators in an accessible, practical format that can strengthen communication efforts. It presents recommendations in five areas to support heat communicators to create more inclusive, effective, and coordinated public information campaigns. These recommendations draw on insights from 15 interviews of academic, government, and nonprofit stakeholders with heat communication expertise.

The findings and recommendations presented in this report are based on insights from the interviewees listed in the appendix. The interviewees were selected through convenience sampling with a focus on government communicators and some representation from academic and nonprofit organizations. The sample includes many individuals from California and a few from select cities across the country, which brings helpful perspective on management and communication strategies and geographic differences.