Extreme heat is starting to change the way we holiday
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Meanwhile, more people appear to be travelling to the region outside the traditional months: Greece saw a 20% increase in spring tourism in 2024 compared with the same period in 2023, according to analysts from the National Bank of Greece.
And foreign arrivals to Spain exceeded 10 million in January and February of 2025 – almost a 20% increase versus 2019 levels.
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"Tourist boards have been investing heavily in fighting the seasonality trend, not only because of overtourism, but because it's much more sustainable for a hotel to stay open all year round [and] jobs are more stable," she adds.
For example the German highland region of Spessart, in Bavaria and Hesse, is shifting its focus to year-round tourism by developing new trails and promoting activities such as hiking, biking and wellness.
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