This case study belongs to a compendium of good practices and success stories in disaster risk reduction shared during the 2025 Global Platform for Disaster Risk Reduction (GP2025). These stories reflect the real-world progress being made by governments, communities, and organizations around the world to reduce risk and build resilience.
A clear example of government-media partnership to create accessible, engaging public education content is Barbados' radio series Weather You Know or Not, which translates technical meteorological terms and hazard information into plain language for the general public. By breaking down complex concepts, the series helps listeners better understand warnings and take timely protective action.
These initiatives are grounded in formal Memoranda of Understanding (MoUs) between the national emergency services and national media institutions. The MoUs ensure that collaboration is not ad hoc but institutionalized, enabling rapid, coordinated communication during emergencies and structured co-production of DRR content year-round. The partnership approach recognizes media as more than just a dissemination channel. Media professionals are involved in shaping messages, selecting relevant topics, and framing content in ways that resonate culturally and linguistically with diverse audiences. This shared ownership strengthens public trust in both the information provided and the institutions delivering it. Formalizing media-emergency service collaboration can become a cornerstone of risk communication and national resilience
Source: Shared at Thematic Session 1-4 by Mr Anthony Greene, Caribbean Broadcasting Union