Radio for resilience / Times are changing / Nyakati Zinabadilika

Research showed that (Report: 'Building resilience: How research has been used…')

• People perceived an increasing deterioration in their environment and they were struggling to cope due to a lack of resources and limited information.
• They also felt that there wasn't anything they could do and felt excluded from public discourse on the issue, which was dominated by expert opinion.

• Increase people's knowledge on actions they can take to build their resilience
• Increase people's ability to respond to climate-related issues, including by increasing collective and individual efficacy and motivation, and connecting different stakeholders to facilitate the uptake of these practices
• Increase informed discussion about these issues
• Increase demand for greater accountability

Targeting: Farmers in the poor, rural areas of Dodoma and Morogo districts.

Strategies: Provide replicable information about how to adapt, role models (real and fictitious) who demonstrate actions, and provide a forum at local levels to interact with experts and decision-makers.

• Media: Radio: Weekly on local radio stations. Included interviews, stories, and discussion with detailed information about how to grow, harvest, and market.
• Outreach: Listening groups were established to provide a space to discuss issues in the programme collectively.

Targeting: Local media professionals and CSOs

• Mentoring: Full-time mentors were embedded on one-month rotations at all three partner stations. Mentors provided training in editorial standards, programme-making and management.

Research showed that (Report: 'Building resilience: How research has been used…')

• 70% of listeners reported increased knowledge of how to address climate-related resilience issues as a result of the programme.
• 86% agreed that the programme had inspired them by showing them how others were coping in similar situations
• Almost a third (31%) of radio audiences report having adopted a new practice as a result of the programme, such as applying a new farming technique or learning a new skill. This also included demanding better governance from local leaders.
• Of those who reported taking action, 54% said that they had either established or joined a community group as a result of listening to the programme.
• Audiences valued receiving expert and trusted information combined with the testimonials of people "like them" who had tried some of the new practices.
• 60% of audience members reported that the programmes played a role in holding government to account, although they were not always satisfied with the answers that some government officials provided in the programmes.

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