Guidelines on the improvement of NMSs-media relations and ensuring the use of official consistent information

PWS-3; WMO/TD No. 1088:

The guidelines were developed to assist National Meteorological or Hydrometeorological Services (NMSs) in improving the effectiveness of their public weather services, improving public understanding and creating effective two-way communication with the media. They also discuss medium and long-range forecasts and early warnings, and examine the increasing demand by the media for weather information especially during times of severe weather or in regard to weather-related disasters.

In addition, this document offers suggestions to the various NMSs on how to deal with the media during emergency weather situations, as well as advice on how to build media relationships during times of non-emergency weather situations. It also highlights the importance of use of official consistent information and presents important do’s and don’ts.