Social influences on behavioural response to earthquake shaking: evidence from CCTV footage

This study examines how people respond to earthquake shaking, focusing on the role of social influence in shaping behaviour. Using CCTV footage from the 2016 Kaikōura earthquake in New Zealand, researchers analyzed real-time actions of individuals in an airport setting, highlighting how people often look to others for cues in uncertain situations.

The findings show that social dynamics, such as the presence of family, companions, strangers, or authority figures, strongly influence responses, sometimes improving safety but often leading to delayed or inappropriate actions. The study highlights the need to integrate social behaviour insights into public education and early warning systems to reduce injuries during earthquakes.