How to win the argument on climate change: a five-point plan

The paper offers a five-point plan on how to win the public and policy argument on climate change. A plan is necessary because climate change policy is contested, and – like all policy – has winners and losers. The five points discussed in the paper include (1) find a simple way to tell the story, (2) create a positive message on the transformational benefits of taking action, (3) craft a policy package that aids transition and helps losers, (4) build a leadership group that will deliver a long-term consensus, (5) focus relentlessly on implementation.