Risk communication

Metaphors are often effective in framing natural disasters and spurring people to action, they sometimes send the wrong message or evoke an unhelpful reaction to wildfire management.

This study examines videos about bushfire preparedness published on YouTube by Australian state and territory fire services over the period 2015–2022, investigating the explicit and implicit messages of videos by fire agencies about public bushfire risk.

This publication aims to assess the consistency of public-facing behavioural advice related to extreme heat, drought, and wildfires in the UK.

The film helps viewers understand how proactive forest restoration can aid firefighters during emergencies. It urges viewers to see fire and forest management as natural and essential parts of the landscape.

Research from the University of Notre Dame suggests that simple tweaks to social media messaging can make a huge difference in getting people to take safety mandates seriously.

The most immediate concern for health journalists covering the wildfire crisis in California is the impact of smoke on human health. It's crucial for health journalists to highlight the disproportionate impact of wildfires on certain populations.

Prescribed burning is an important fuel management tool to prevent severe wildfires. This study aims to understand how recent experiences with wildfire smoke and perceived risk of smoke events affect public support for prescribed burning.

With primary care doctors ranked as the most trusted source of information on these health effects, medical professionals have a unique opportunity to educate the public about the far-reaching health impacts of our changing environment.