Plan International China: IDDR 2015

Plan International China is working with other international and local organizations to have a public appeal online activity on public Weibo, Wechat public account and Wechat.

Key activity:

Through a 10 second video:

• Show people where the closest shelters are around them,
• Tell people where they can go if emergency happens, and
• Advocate more people come to join this activity - even invite popular stars to help for promotion

Notes on the process: People may get involved by filming a video and uploading the video to their Weibo, Wechat and promote it in their circles such as to members of their families, friends or colleagues, with an aim to see more and more people learning of and joining the campaign

The activity will be evaluated by the number of likes a person has and how many people interact with the video.