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Risk communication

Effective risk communication is essential for helping people understand wildfire threats, make informed decisions and take timely action before, during and after a fire.

Clear, trusted and accessible communication can support preparedness, strengthen early warning, address misinformation and ensure that messages reach diverse communities, including those most at risk. Explore the latest research, insights and resources on wildfire risk communication and the approaches needed to build trust, improve awareness and strengthen resilience.

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Update

McGill researcher suggests authorities should consider pairing advisories with practical incentives to encourage compliance

McGill University
Municipal risk communication and public trust: Reducing counterproductive behaviors across emergency scenarios thumbnail
Documents and publications

This study examined how municipal informational messages shaped behavioral intentions across five emergency scenarios (wildfires, flooding, hazardous materials, extreme weather, and civil unrest) in a representative sample of 1509 adults.

Risk Analysis (Wiley)
Community coming together for a briefing
Update

Trusted community networks and local information intermediaries in Australia strengthen disaster risk reduction by improving the sharing of warnings, supporting preparedness and response, and building community resilience to floods and bushfires.

Conversation Media Group, the
Aerial shot of a wildfire raging through a forest in Mpumalanga, South Africa.
Update

Rumors and conspiracies are spreading too fast for emergency managers to keep up. This information chaos is slowing disaster relief and putting lives at risk.

Grist Magazine
A Toolkit for  Climate Hazard  Reporting and  Community  Resilience thumbnail
Documents and publications

This toolkit provides practical guidance for journalists reporting on climate hazards, highlighting how preparedness, trusted information and community-centered coverage can support disaster risk reduction and resilience.

European Journalism Centre
Update

This article reports public reactions to a UK emergency phone alert on wildfire risk, highlighting concerns over alert fatigue, unclear guidance and the need for effective crisis communication.

Guardian, the (UK)
Firefighter combating a wildfire
Update

Most wildfires started by humans are still being called "wild", placing the fire outside human society. It implies there was no spark – and certainly no humans, and fails to widen the cause to include climate change, calling for new naming conventions.

Conversation Media Group, the
Wildfire myths debunked
Update

Wildfire misinformation spreads fastest in the hours right after a fire breaks out — checking a claim against a credible source before sharing it is the simplest way to slow it down.

United Nations Office for Disaster Risk Reduction (UNDRR)
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