Best time to donate money is before crisis strikes

"Funding for disaster risk reduction and disaster preparedness is not very 'sexy' for donors - global, domestic and private," said Jouni Humberg of FinnChurchAid. Writing for the Edmonton Journal, authors Craig and Mark Kielburger warn that preparing for disasters, such as teaching sustainable farming practices or supporting local governments to manage water resources better, will save more lives and will be more effective use of money than to donate once the drought strikes. They also call for aid groups to do a much better job of explaining the impact of prevention work to their donors, "An ounce of prevention really is going to be worth a pound of cure," they conclude.