The place of risk communication in people's health / the importance of media function

By Arezoo Dehghani

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Today, due to the increasing growth of mass media, it can be boldly said that one of the most important aspects of disaster management is mass media management and interaction with them. In recent years, the number of accidents and disasters has increased, and many news items in this regard are reported and transmitted daily throughout the country.

The media is an integral part of disaster management and their role is not only responsible for the timing of accidents and emergencies and are used in all stages of disaster management so that today the function of the media goes beyond information and other functions such as Emotional support and social solidarity are also used. The media play a significant role in educating the general public about accident prevention and public education in dealing with disasters and building a culture in the field of health.

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The ultimate goal of risk communication is for people at risk to make informed decisions to protect themselves and others. Other goals of risk communication include raising awareness, promoting protective behaviors, increasing knowledge by informing about risks and hazards, informing to promote the acceptance of potential risks and taking management actions, educating actions and behaviors that occur during disasters. It should be done, warning to take certain actions in the near or upcoming events, strengthening the heart to reduce anxiety and angry behaviors, improving relationships (building trust, building cooperation, networking), strengthening dialogue and mutual understanding and participation Noted in the decision.