Document / Publication
DRR Dynamics Ltd (DRR)
The aim of the broader #NoNaturalDisasters campaign is to politely engage with and educate people or organisations about why the use of ‘natural’ to describe disasters is incorrect. This has been achieved via social media, published articles, and general advocacy. This has proved largely successful and has led to discussion and changes from various individuals and organisations. What the campaign so far hasn’t achieved is the large scale, organisational change of view.
Those working within DRR, emergency management and humanitarian organisations are still hearing and reading ‘natural’ on a regular basis as a part of their professional life. This report highlights a clear need to expand messaging and develops ways to assist colleagues within these sectors who wish to inform and correct terminology used in their workplace.
Over the coming months, the #NoNaturalDisasters campaign will begin to provide the tools needed to facilitate these discussions. The resources will provide information and guidance to begin discussing and educating colleagues and peers on why disasters are not natural.
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