Consider exactly what you aim to achieve with your communication, how it will happen, and why you think it will work.
Plan
Top tips:
- Set a goal that defines the change you want to achieve
- Set objectives that help reach your goal, defining how that change will happen, based on evidence-based insights
- Make your goal and objectives SMART: specific, measurable, achievable, relevant, and time-bound
- Identify audience(s) through demographics, psychographics, knowledge, experience, mental models, influence, and more.
- Prepare 'talking points' (or messages) that encourage sharing knowledge, informed discussion, debate, and decision-making.
How to set SMART Goals for risk communication.
How to identify and reach key risk communication audiences
A comprehensive guide to leveraging digital, traditional, and community channels for disaster risk reduction.
Talking points: What you will communicate about