Measuring the impact of your disaster risk communication is key to improving your content and its effectiveness.
Improve
Improve
Top tips:
- Measure your impact
- Monitor progress against your goal and objectives (with indicators)
- Evaluate what works and share your learning widely
First and foremost, measuring impact helps you to understand what works and what does not in achieving your objectives and goal. Ultimately, this can help to better protect populations. Measuring impact also helps to optimise your resource allocation and cost-effectiveness, enabling you to direct resources towards future plans, initiatives and formats that yield the best results. Demonstrating impact is also important in being accountable to stakeholders such as donors, partners and audience members, and helps to justify future funding.
Measuring success in disaster risk communication through systematic data analysis.
Research methods for measuring impact and reach