Global Assessment Report on Disaster Risk Reduction 2013
From Shared Risk to Shared Value: the Business Case for Disaster Risk Reduction


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seeds and the creation of monopolistic dependence. This is despite growing recognition that in future, new developments in biotechnology for plant breeding to address the challenges of an increasingly changing climate will be required.
The 2008 World Development Report on Agriculture reported strong synergies between agribusiness, agriculture performance and poverty alleviation (World Bank, 2008b

World Bank. 2008b.,World Development Report 2008: Agriculture for Development., Washington DC: World Bank,. .
). Strong links between agribusiness and smallholders via effective government policy can reduce rural poverty and increase resiliency if they are successful in promoting components critical for small farm production as well as commercial agriculture (Figure 10.19).
Agribusiness companies usually seek to do this via a combination of partnerships to increase opportunities for technology transfer, contract farming and hybrid schemes of small and large-scale farming.
Many of the elements in this approach are already well known and have been successfully demonstrated to produce results: agro-ecological approaches to agriculture, which can increase productivity, strengthen resilience and conserve natural capital (Pretty, 2006

Pretty, J. 2006.,Agro-ecological approaches to agricultural development., Background Paper for the World Development Report 2008. Rimisp-Latin American Center for Rural Development contribution to 2008 WDR.. .
; Altieri, 1987

Altieri, M.A. 1987. ,Agroecology: the scientific basis of alternative agriculture., Boulder: Westview Press.,. .
); decentralised natural resource management (Sekar, 2000

Sekar, N.U. 2000.,Decentralized Natural Resource Management: From State to Co-management in India., Journal of Environmental Planning and Management, 43(1), 123-138.. .
); investments in infrastructure and development of markets that link smallholders to modern national and international supply chains (Le Courtois et al.,
Box 10.5 Agribusiness investing in smallholders
Syngenta —a world leader in crop protection—recognises the productive regions of sub-Sahara as a market that is vast and virtually untapped. In 2012, its CEO announced plans for a significant investment in smallholders across Africa.xiv 

More than 75 percent of maize production is currently provided by small farmers in the region (FAO, 2011

FAO (Food and Agriculture Organization), IFAD (International Fund for Agricultural Development), IMF (International Monetary Fund), OECD (Organisation for Economic Cooperation and Development), et. al. 2011.,Price Volatility in Food and Agricultural Markets: Policy Responses., Policy Report including contributions by FAO, IFAD, IMF,OECD, UNCTAD, WFP, World Bank, the WTO, IFPRI and the UN HLTF, 2 June 2011.. .
b

FAO (Food and Agriculture Organization). 2011b.,Situation analysis: improving food safety in the maize value chain in Kenya., Report prepared for FAO by Prof. Erastus Kang'ethe, College of Agriculture and Veterinary Science., Nairobi,Kenya. .
). By treating smallholders as individual firms, Syngenta has committed to enter into partnership agreements with them, providing the full package of required inputs, technical services, insurance and knowledge to create viable smallholders. As smallholders get access to key inputs for increased productivity, Syngenta will invest to increasing the size of the market and with it, its overall market share (Figure 10.18), possibly creating shared value for both groups.

Figure 10.18 Syngenta estimated global market size and crop sales
(Source: Syngenta)
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