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  • Addressing conflicting cues during natural hazards: lessons from emergency agencies
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Addressing conflicting cues during natural hazards: lessons from emergency agencies

Source(s):  Bushfire and Natural Hazards Cooperative Research Centre (BNHCRC)

Emergency services agencies face the ongoing challenge of encouraging people to take protective action during a natural hazard. In addition to the inherent uncertainty of a natural hazard, emergency services agencies are not the only source of information the public uses when considering how to respond.

When the community perceives that social cues, such as what is being shared by the media, and environmental cues, such as the weather outside, are in conflict with the formal instruction agencies are issuing, it creates uncertainty about the right action to take and the perceived urgency of when to do it. Previous research found that conflicting cues have an impact on how the community might respond during a natural hazard.



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  • Addressing conflicting cues during natural hazards: lessons from emergency agencies
  • Publication date 2020
  • Number of pages 4 p.

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