When the first edition of The Advertiser (All Rights Reserved) rolled off the presses on July 12, 1858, the settlement of South Australia was only 22 years old.
The publication strives to offer everything for all South Australians, providing local breaking news, sports, entertainment, and gossip 24 hours a day, 7 days a week. Combining the reporting resources of The Advertiser, Sunday Mail and Messenger Community News, the Advertiser seeks to speak directly to South Australians in a lively, entertaining, and credible manner, clearly underpinning a passion for South Australia.
Through debate and social media, the publication provides its audience with the opportunity to become involved and be engaged on issues and stories. The site also offers a range of videos designed to meet the growing demand for multimedia content online. Aiming to be as passionate about Adelaide as its users, it delivers content that directly affects South Australians' everyday lives. The site breaks local stories first, driving the state’s big issues.