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  • 'Businesses must take the initiative in dealing with disaster'

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'Businesses must take the initiative in dealing with disaster'

Source(s):  Guardian, the

The guardian asserts that corporate investment in the resilience of developing countries makes sense on economic as well as humanitarian grounds, "currently businesses are playing a limited role (though one that we value highly). Frankly, this is a missed opportunity for them. They have a real chance to future-proof local communities, related to their businesses, helping to build resilient communities, suppliers, customers, employees and future markets."

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  • Publication date 12 Sep 2011

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