DISASTER RISK SENDAI FRAMEWORK COUNTRIES & REGIONS THEMES HAZARDS KNOWLEDGE BASE
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Public communication for disaster risk reduction


Presentation Lisa Robinson (BBC Media Action)

This is an excerpt from the launch webinar of the National Disaster Risk Assessment Words into Action Guidelines. The guidelines focus on Sendai Framework’s first Priority for Action: Understanding Disaster Risk, which is the basis for all measures on disaster risk reduction and is closely linked to the other three Priorities for Action.

Advances in technology have improved scientific risk information dramatically in recent years. Yet this valuable information can too easily go to waste if it’s not effectively communicated to people who need it to make decisions.

Effective communication helps technical experts develop and share data, it enables professional users to understand the data, and it influences how ordinary people take actions to reduce risk in their everyday lives. Communication is a process and should be considered throughout every stage of risk assessments.

This module focuses on communication with the general public. It provides guidance on how government officials and other professionals can communicate with general audiences to reduce the risk of disasters.

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Keywords

  • Themes:Information Management, Risk Identification & Assessment

  • Short URL:http://preventionweb.net/go/56763

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Sendai Framework for Disaster Risk Reduction 2015-2030

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