Advocacy and awareness raising of disaster risk reduction (DRR) through a proactive approach to reporting news and information on natural hazard risk and vulnerability, and not simply the disaster event.
22 Sep 2014, IFRC
'Thanks to the solidarity of European citizens, we support people to prepare and adapt before, during and after disasters so that they protect themselves. Preparedness saves lives - but it is also economically smart: every euro invested in disaster risk reduction measures has a return of four to seven times,' said EU Commissioner for International Cooperation, Humanitarian Aid and Crisis Response Kristalina Georgieva...
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