BBC Media Action (formerly BBC World Service Trust) is the BBC's international charity, using media and communications to reduce poverty and promote human rights, thereby enabling people to build better lives. The Trust aims to improve the health, security and wellbeing of individuals and communities caught in crisis situations, working before, during and after a crisis to reduce its impact on people's lives, and operate in partnership with relief operations, governments and international and national non-governmental organisations (NGOs).
BBC World Service Trust changed its name to BBC Media Action on 16th December 2011. The objects of the charity remain the same and it retains the same charity number and company registration number.