DISASTER RISK SENDAI FRAMEWORK COUNTRIES & REGIONS THEMES HAZARDS KNOWLEDGE BASE
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Bangladesh

Motivating ordinary Bangladeshis to respond to extreme weather

25 Jul 2017, ACCCRN

Research from BBC Media Action finds widespread inaction towards the risks of extreme weather among many people in Bangladesh, despite high degrees of awareness. The reality TV programme Amrai Pari addressed this gap by introducing useful information to viewers. Feedback shows that half the viewers started taking individual actions after watching.




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Officially declared national coordinating multi-sectoral and inter-disciplinary mechanisms for advocacy, coordination, analysis and advice on disaster risk reduction.